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How much more profit is in your business?

Twelve proven levers, one small change each. Put in three numbers, pick what feels possible, and watch the extra profit add up. It takes about five minutes.

  1. Step 1

    Your numbers

    Sales and two margins from your profit and loss.

  2. Step 2

    Small changes

    Pick 2%, 5% or your own number on each lever.

  3. Step 3

    See it add up

    Each change builds on the last, so small wins compound.

1. Your numbers

Last financial year, or your best guess. Your profit and loss report has these. Just looking? .

The twelve profit levers

  1. 1. Cut Costs. Money you keep without finding a single new customer.
  2. 2. Market Dominating Position. The clear reason customers pick you over everyone else.
  3. 3. Compelling Offer. An offer so good it feels silly to say no.
  4. 4. Increase Prices. Charging what the work is really worth.
  5. 5. Upsell & Cross-Sell. Helping customers buy the better option, or the thing that goes with it.
  6. 6. Bundling. Packaging things together so the bigger purchase is the obvious choice.
  7. 7. Downsell. A smaller yes instead of a no.
  8. 8. Additional Products & Services. New things to sell to the customers you already have.
  9. 9. Alliances & Joint Ventures. Other businesses that send you customers.
  10. 10. Drip Campaign. Staying in touch until people are ready to buy.
  11. 11. Leads. More of the right people asking about your services.
  12. 12. Digital Marketing. Being easy to find, and easy to choose, online.

Questions

How does the profit calculator work?
You enter your yearly sales, gross margin and net profit margin, then pick a small change on each of twelve profit levers. The calculator shows the extra profit a year and over five years, with each change building on the ones before it.
What numbers do I need?
Three numbers from your last profit and loss: sales for the year before GST, gross margin (what is left from each sale after materials or stock) and net profit margin (what is left after every cost). Your best guess is fine to start.
Why does it only count 80% of each change?
To keep the result realistic. Not every change lands in full, so every pick is counted at 80%.
What are the twelve profit levers?
Cut costs, a market-dominating position, a compelling offer, increasing prices, upselling and cross-selling, bundling, downselling, additional products and services, alliances and joint ventures, drip campaigns, more leads, and digital marketing.
Is the calculator free, and is my information saved?
It is free. Nothing is saved unless you ask for your report, and then your details are shared only with Micheal Parker so he can help you plan the next step.
Is there a calculator for online growth?
Yes. The digital calculator does the same for twenty-five digital levers, from being found on Google and by AI assistants to converting visitors and following up. Find it at enableprofits.com/digital.
Is this financial advice?
No. It is an estimate to start a conversation about where the profit is in your business. Talk to your accountant about tax and financial decisions.

Built by Micheal Parker

Micheal Parker MBA is a commercial strategist and business coach in the City of Moreton Bay, Queensland, helping owners make more profit from the business they already have.